Search Ads by Apple

As long as you know iAd Network is discontinued (as of june 30 2016) and At WWDC2016 Apple presents the new way for Developers to promote their apps directly in the search results on the App Store with the new Search Ads.

Search Ads provides a new way to increase awareness of developers apps in App Store search results. This WWDC video shows how it works:

Search Ads WWDC 2016 : Watch , View Slides

It will be easy to setup new campaigns in 3 steps:

  1. Select an app
  2. Set a budget
  3. Add payment information

Promoted app will appear in App Store search results when users search for a keyword or keyword combination.

Eco system helps to find the best keywords for an app to set promotion for them and to track which keywords works better (generate more taps).

Developers can choose weather to promote their App to new users, to existing users or to other app users. Developers also able to choose audiences, gender, age and device.

You pay only when a user taps on your ad, and our auction system ensures you will always pay a fair market price.

Here are the main principles of Search Ads provided by Apple

  • Invest as much or as little as your budget allows.
  • Start or stop ads at any time.
  • No minimum spend.
  • No long term commitment.

For more info on this new way to promote apps visit : https://developer.apple.com/app-store/search-ads/

Or visit : http://searchads.apple.com